The recent press release by ISN confirmed that Froome would be signing a long term contract on August 1stthat would see him commit to the team through to the end of his career.

The Israeli team have significantly grown over the years and although fresh to the World Tour this season, they have already proven their commitment to growth and aspirations of becoming real Grand Tour contenders. The addition of Froome to the squad, certainly proves what they are building towards in 2021, in shaping a team that will support the 4 x Tour de France champion.

20210630TDF0008-A.S.O._Charly_LopezImage by ASO: Charly Lopez

Team Manager, Kjell Carlstrom:

 “We have been looking to strengthen the team for 2021 in several ways, not least of which is to become Grand Tour contenders. With his impressive palmarès, Chris Froome is the perfect leader to mark our arrival as a serious contender for these races, particularly the Tour de France. 

“I’m really excited to be joining the ISN family. I look forward to challenging and being challenged by their talent and continuing to strive for the success that I’ve enjoyed up to now. ISN’s impact on the sport is rapidly expanding, and I’m energized to be along for the ride. I feel we can achieve great things together.” – Chris Froome.

Chris Froome

So, as of January 1st 2021, we’ll be seeing pro cycling great, Chris Froome take to the races on some slick new equipment. The most significant change being the switch to Factor Bikes.

The cutting edge bicycle manufacturers established in Norfolk will have Froome finally make the move to disc brakes, surprisingly for the first time in his career.

Israel Start-Up Nation primarily use two of Factor’s most advanced road bikes; The Factor One Disc – an aero bike designed for flatter terrain and the preferred option for the team’s sprinters, such as 22 x Grand Tour stage winner, André Greipel.

The bike that Froome will be teaming up with, however in his bid for further Grand Tour success, will be the lightweight Factor O2 VAM Disc.

The O2 has been specifically built to ‘dance up the mountains and storm down the descents’. The perfect fit for a Grand Tour champion as its innovative design and meticulous geometry will ensure maximum advantage when the road rises up, without compromising its ability to effortlessly sail around corners, and descend with utmost confidence.

The advanced bike will be decked out to perfection with Shimano Dura-Ace componentry, disc brakes and Black Inc Wheels.

Black Inc’s lightweight, incredibly versatile wheels with varying rim heights are the perfect wheel for all conditions with excellent power transfer, making accelerations smoother even on the steepest of climbs.

As a partner of Factor Bikes Mummu Cycling are incredibly excited to see them welcome the legendary Chris Froome to the Factor family and cannot wait to see the amazing things he’ll be able to achieve aboard his Factor O2.

We collaborated with Factor Bikes in 2019 to ensure our guests’ ride experience on tour is maximised on tour when they ride along some of the world’s most iconic roads for cycling, on cutting edge equipment.

Our loss, but great news for Factor Bikes lovers…

With current Covid-19 times still uncertain and continued travel restrictions, we are now having to part ways with our custom 2020 Tour de France fleet of brand new Factor O2 Disc bikes and have a complete range of fresh sizes available.

If you’re interested in riding the same revolutionary equipment as World Tour team, Israel Start-Up Nation and from 2021, Chris Froome, head here to check out our BIG Factor Bikes sale!

BIG Factor Bikes sale
*Custom colour scheme and model pictured above. Sizes range from 49cm to 58cm and can be sold as frameset only or complete bikes and shipped globally.
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